social media marketing

How Social Media Marketing Can Help Your Business

Be it a small business or a large one it is important to look for marketing channels that offer best marketing results. More and more businesses rely more on social media marketing ways than the conventional ones to boost their brand, help their products reach the audience, increase the sales and expand their community. Social media has definitely proven to be a very effective means for business owners to promote their brand. So if you have set up your brand and look forward to give it a boost online and already know that social media websites can be helpful for you then you might be looking for guidance on how to make those platforms work for your business.

Check out these tips to learn how social media platforms can help you in marketing your business in an efficient manner while saving you precious time and resources.

Social Media Boom

Businesses had online representation even before the explosion of social media websites on the online horizon but the tactics to sell your products to the people were different back then when we did not have much of social media boom. However, with the rise of social media websites businesses got more opportunities to connect to potential customers during their marketing campaigns. Moreover, social media monitoring and engagement tactics took the social media marketing to a whole new level. Businesses now can study the trends and the type of audience they get on their different social media campaigns and mould their future drives accordingly.

People Are On Social Media

Most of the people who would purchase online from any business are most likely to use social media websites too. Then why should you not take advantage of this fact? People are more likely to discover any new or not-so-famous brand on any of the social media platforms and make a purchase. Knowing this fact there is no reason for any brand not to be on these platforms. Facebook, Twitter, Instagram can help you build connections with the millions of active users you get a high chance to promote your brand to so many people without using much of the resources. There is a point to be noted here though, different social media websites have different types of users (not everyone is everywhere). Choose the platform you want to begin with knowing your audience. If the customers suitable for your brand are more likely to be on Twitter then go for that, if its Facebook then set up your profile on Facebook. Once you are in, you can start building and improving customer relationships online.


Conventional advertisements may cost you a lot of money and still may not be effective globally, such as a billboard is only visible to people who can see it and hence your marketing remains confined, a TV commercial is seen by only those people who have the access to that TV station or if they are watching that channel at that particular time. Social media advertisements, on the other hand, can reach globally in lesser costs. Facebook and Twitter sponsored ads can help your business reach the potential customers throughout the world with lesser amount of money you have to pay for a billboard.

LinkedIn is A Must!

All businesses big or small should have a presence on LinkedIn. It is the only professional social media website where all the professionals of the world would definitely have a profile. This gives your business an added benefit of exposing its products among the professional community. Your company page on LinkedIn is a free tool and can be a really powerful one if used sensibly.

Customer Support

Good customer service is crucial to any business. It plays a huge role in making or breaking your brand’s image. Social media websites can play the role of immediate customer services platform for the customers without you having to spend money.

Last but not the least, be truthful to your customers, listen to their needs, show them you care by listening to their problems and try to solve them with all your efforts. In the end it’s all about trust your customers build towards your brand which leads them to be loyal to it.

How Social Media Marketing Can Help Your Business by

Posted by Fizzah Iqbal

I'm a content editor, copywriter, blogger and all round web-savvy digital type.