This detailed article goes step by step and will guide you on how you can promote your website online. We cover topics like SEO, social media marketing, email marketing and many other aspects. Don’t take it as of the other general articles on the net which you can find easily, you will need to put in some time here and learn the different techniques we have put down.
We start of by recommending few tips which every person should follow no matter in which industry you belong to. After these few basics we move ahead to the famous approaches for website promotion.
The first basic steps are obvious if you belong or know about the internet world in anyway, but just for the sake of it let’s go through them once more. Firstly figure out who your target audience is, perform some SEO for your own website and then get your website enlisted in the most promising business directories. Figure out how much SEO your website requires. If you want to focus on social media like Facebook, Twitter, Pinterest and Lindkin etc. see where you should build up a solid profile.
Now let’s get down to the detailed business.
Begin by knowing your target audience
If your business is to tell sell funky shirts then would you walk up to a fifty year old man or would you approach a teenager for this? Its plain common sense right, no rocket science! Similarly if you are providing web hosting services you would want to get in contact with new business owners rather than some random strangers on the street. The very first thing which you need to figure out for the promotion of your website is for whom you are advertising and marketing. You need a clear cut definition of your audience.
You will realize that by attaching your name and message in front of the specific group of people will prove to be far more effective, cheaper and is probably the smartest way there. If you really want the cheapest method then know exactly the people you want to sell to and target them. So before you plan towards other promoting strategies think for like an hour so and figure out who your audience is exactly.
Perform SEO to create a foundation for your site
This is the first step that requires action from your end. Once you have settled on your target audience the next thing on your list should be fundamental level of SEO for your website. Doing the search engine optimization is not same as executing a campaign for SEO; it involves much more work effort and precision. We here are trying to give some basic information about optimization which will help you in improving the rank of your website.
Performing the basic SEO will help in increasing massive amount of traffic for your website. It just acts as a foundation upon which you can further develop your website and draw more traffic towards it.
Ensure you making us of unique HTML page names for each of the page for your website. If you take a look at the HTML code you will see a tag for the name somewhere at the top. In this tag you inform the search engines what title will be named for each page. These titles act huge in determining how search engines perform rankings and search.
Google, the search engine that needs no introduction hates it when two pages of your website have the same name, this makes it hard for it to determine which title is relevant for which search. So don’t confuse your best search engine buddy and make things simple and clear.
In-case your website has less than twenty pages then make sure that each page on it has a link pointing to it from another page on your website. This will ensure that your website is able to be drilled down in detail for the search engines.
Think links should be embedded somewhere between the text on the pages, at times it is possible and at times not possible. Try to use descriptive words for anchoring the link. In-case your website comprises of more than twenty pages then you should have a sitemap which helps the search engines to find each page on your website.
Think about promoting your website on various search engines
Two things that your future customers are using the internet for is to find out different companies to do business with and to get answers for the questions they have in their mind. When it comes to search engines then Google, Bing and Yahoo are the most popular in the same order as mentioned. These three giants when combined together account for more than 85% of the total searches done on the internet.
There are like millions of searches done each week on these search engines. So if you own an online clothe store you can be sure that there are thousands of customers who are using these search engine to find the clothes online.
In order to make search engine searches efficient you need knowledge about keywords too. The market of search engines works on the concept of keywords. These are simple phrases which people type in the search engines when they perform searches.
A very basic tool which can help you in selecting keywords is Google Keyword Planner. It requires for you to create an account before you can use it. Trust us, it’s worth the time and effort. This tool shows you which phrases and words people are typing in the search engine which are related to your line of business.
Use of Social Media
Lastly how can we forget the power of social media? We often here the stories of how people generate huge amounts of traffic using websites like Facebook and Twitter. Well these rumors are true. As a business owner you would think about joining these social networks and advertise your website. It does not work like that. Very few people will follow you if you simply bombard them with advertisements all the time. You want give your users something they really want. They don’t log on to Facebook to see your ads. They want to catch up what’s new with you and what you are up-to and what you have to offer to them. So give in what they want and keep them engaged as much as you can. Don’t underestimate the power of Social Media websites as people spend a good amount of time on them everyday.How to promote your website online? by Fizzah Iqbal