“Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel. And today we’re changing things up once again,”
Google’s biggest redesign ever since 1990 was revealed recently when they unveiled their latest logo with a makeover for mobile generation.
Well recognized yet simple Google logo which is adorned with plain blue, red, yellow and green colours was given a makeover and was tweaked to a new Sans-Serif with softer curves and hues. Although the new logo also maintains the older colours, the new Sans-Serif font feels and looks flatter and more modern.
Those who visited the search engine’s homepage yesterday were surprised and treated to the upgraded Google with their new logo.
In design world, the simpler the better. Google introduced their new logo in one of their simple and yet captivating animations in which a monochromatic hand rubs off the old logo and re-writes the new one launching the revamp.
Google has embraced this new change as the search engine adapts to be used on a number of different platforms including apps, mobiles and smart TVs as well. The company mentioned in their Tuesday’s blog post, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
So why have they done it?
Google said the changes introduced reflect the evolution of technology and people’s behaviour towards it. Besides the new logo with the same colours but a different font, a multi-coloured G and colourful bars for voice input was also made a part of the new logo.
All these updates reflect the changing way in which people access the internet through their devices other than laptops and PCs such as smartphones, tablets and more. Since people expect Google to be at their service wherever and whenever they need, to make things more user-friendly, they have revamped the brand to make it more compatible with many different platforms, apps and devices.
Google never plans to stop and this is not the first time they have made any changes to the brand and might not as well be the last.Google Rebranded: New Logo Revealed by Fizzah Iqbal